On October 13th 2014, Eric Schmidt, at the time Google’s Chairman, announced to a major audience in Berlin:
“You often hear people talk about search as a solved problem. But we are nowhere near close. Try a query like «show me flights under €300 for places where it’s hot in December and I can snorkel». That’s kind of complicated. Google needs to know about flights under €300; hot destinations in winter; and what places are near the water, with cool fish to see. That’s basically three separate searches that have to be cross-referenced to get to the right answer. Sadly, we can’t solve that for you today. But we’re working on it”.